A Manual For Art Sales - Fundamental Sales Methodologies for Selling Art in Any Context

This book has beginnings as far back as 1985. It was first published by Art Business News in 1995. Since 1998, in association with Art World News the book has been published and distributed by TBFA and we are proud (and amazed) to say we have sold & shipped this book to clients in EIGHTEEN DIFFERENT COUNTRIES.

"A Manual For Art Sales" covers the basic sales interaction between a salesperson and a customer from the moment of the greeting through the close of the sale. A firm basic foundation for any art salesperson! Even and especially, those jaded veterans. This book offers a linear, logical progression in the presentation and closing of an art sale.

Book is available as:

 
1) a "READ ONLY" (digital) PDF -
$25.00
2) a 'printable' high resolution PDF download file (we will send the PDF to you via email after PayPal notifies us) -
$35.00
3) Workbook version; Our printed, spiral bound workbook which contains extra pages with questions about each chapter and a place for written notes  -

 $37.50

 

Painting the Picture -- Creating the Art Sales Presentation

Painting the Picture came about because of the dealer requests we got for help in creating a compelling and exciting sales presentation. In  previous books, Todd had advised against handing a salesperson a written presentation because  experience had shown  that they would only repeat it in front of a yawning customer and create sleep -- not sales. We started to see that salespeople and sales managers alike could use help with basic platform selling skills, i.e.,  techniques and methods for composing their own fabulously interesting presentations which would help move the customer to the place where we would like them -- which is the brink of a favorable buying decision.

1) a "READ ONLY" (digital) PDF - $25.00

2) a 'printable' high resolution PDF download file (we will send the PDF to you via email after PayPal notifies us) - $35.00
3) Our printed, spiral bound workbook which contains extra pages with questions about each chapter and a place for written notes  -
$37.50

 

 

 

 

 

 

 

 

The Yes Train - Industrial Strength Techniques for Closing the Sale

These tools were developed over 30 years of studying this gnarly concept: Closing the Sale. Far and away the most misunderstood, abused, and underestimated part of selling. This book is all about one thing: CLOSING THE SALE. With industrial strength techniques -- meaning, this is how the professionals in our industry do it. This book will dissect the process, evaluate what is useful and what works against you and teach you how to be your own 'closing coach' so you know the most appropriate method for closing each and every individual sale—because even though it's the same activity each time, every sale is different. Each customer is different.

1) a "READ ONLY" (digital) PDF - $25.00
2) a 'printable' high resolution PDF download file (we will send the PDF to you via email after PayPal notifies us) -
$35.00
3) Our printed, spiral bound workbook which contains extra pages with questions about each chapter and a place for written notes  -
$37.50

 

 

 

 

 

 

 

 

 

 

 

The Personality Paradigm -- Retail Customers: How Do They Act? What Do They Want?

"If you're saying the same things about the same art to whomever comes into your place of business, you are seriously limiting your possibilities. Each customer has a specific behavioral or "personality" style that they use. Personality styles are recognizable and can be predictable. Statements of 'benefits' don't resonate the same way with all customers. The professional salesperson will tailor his or her presentation and interaction such that it will have the greatest possible impact on that specific customer. (Available in a workbook format at $37.50; a 'printable' PDF download, at $35.00; as well as an eBook in PDF format, READ ONLY, $25.00. Also available as a spoken word audio series.)

1) a "READ ONLY" (digital) PDF - $25.00

2) a 'printable' high resolution PDF download file (we will send the PDF to you via email after PayPal notifies us) - $35.00
3) Our printed, spiral bound workbook which contains extra pages with questions about each chapter and a place for written notes  -
$37.50

Increasing Your Art and Framing Sales -- Sales Management, Marketing, Sales Promotion for the Art and Framing Industry

This book examines the more sophisticated areas of art sales such as viewing room techniques, tandem selling and T.O.s. (Don't know what a T.O. is? Okay, you need this book). There is quite a bit on hiring, training and teaching sales staff to sell; more on sales management and motivation, prospecting and farming. It examines nearly every aspect of running a retail art gallery business (such as openings, PA's, display merchandising, etc.) all from the standpoint of the sale. It all stems from the sale, anyway; without sales, there is no gallery. We've sold this book to gallery owners, publishers, framers and salespeople. Even (to their credit) artists who, rightly, just want to know what makes a gallery work so they can deal with them better.

1) a "READ ONLY" (digital) PDF - $25.00
2) a 'printable' high resolution PDF download file (we will send the PDF to you via email after PayPal notifies us) -
$35.00
3) Our printed, perfect bound book  -
$37.50

 

 

 

 

 

 

 

 

There is only one source for Sales Training materials created expressly for the retail gallery business...

Yes train - Choose format:
Painting - Choose format:
Manual - Choose format:
Increasing - Choose format:
Paradigm - Choose format:
© 2016 Todd Bingham Fine Art \ San Diego, CA 92084
© 2016 Todd Bingham Fine Art \ San Diego, CA 92084