AUDIO

We recorded five of Todd's books as spoken-word audio CDs, with Todd reading the text himself. Dealers found them useful for review of the printed material—either while driving or in the gallery training sessions.

We can ship you the recorded CDs, or at a better price, we can give you links to the files as MP3's for playing on an MP3 player, or a laptop.

Bear in mind, mp3s can be big files—especially when they comprise an entire chapter of the spoken word series—and they can take a little while to download.

But as we said elsewhere on this site, when things are tight, every little bit of savings can help. And these training audios will definitely help to increase your bottom line!

 

Here's what's available:

The Manual For Art Sales - Fundamental Sales Methodologies for Selling Art in Any Context

This manualaudio book series has three disks and/or nine MP3 files. If you decide to purchase the downloads, be advised that the longest chapter is a 49 megabyte file and with a fast connection, will take about seven minutes to dowload to your computer, once you have the links. The other chapters will take somewhat less time. Once you have them downloaded, you can play them on an iPod, or a laptop in the gallery.

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Painting the Picture—Creating the Art Sales Presentation

In my previous books, I had advised against handing a salesperson a written presentation on an artist because my paintingpicexperience had been that they would just repeat it in front of a yawning customer and create sleep, not sales. Nonetheless, I started to see that salespeople and sales managers alike could use help with basic platform selling skills, techniques and methods for composing their own fabulously interesting presentation which would help move the customer to the place here we would like them -- the brink of a favorable buying decision.

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The Personality Paradigm—Retail Customers: How Do They Act? What Do They Want?

"If you're saying the same things about the same art to whomever comes into your place of business, you are seriously limiting your range of possibilities. We each have a specific behavioral or "personality" style that we use. Our customers do the same thing. Personality styles are recognizable and can be predictable. The professional salesperson will tailor his or her presentation and interaction with the customer accordingly, such that it will have the greatest possible impact on the customer. This book will be very interesting for you, I would even predict that your selling life will never be the same after having read it. It will certainly expand your view of the average art customer and what they may want." These audios are perfect for those Saturday morning sales meetings you should be having with your sales team.

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The Yes Train—Industrial Strength Techniques for Closing the Sale

This book is all about one thing: CLOSING THE SALE. With industrial strength techniques—meaning, this is how the yestrainprofessionals in our industry do it. This book will dissect the process, evaluate what is useful and what works against you and teach you how to be your own 'closing coach' so you know the most appropriate method for closing each and every individual sale—because even though it's the same activity each time, every sale is different. Each customer is different. "The Yes Train" will optimize your potential to close every sale.

The audio version is exactly the same text as the book. Download these files and use them to keep your team sharp!

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The Ten Minute Sales Trainer—Thirty Six Death Defying Training Articles

This audio book -- spanning eight years of Art World News issues -- offers a 'course of study' on the vagaries of selling art in a retail gallery environment. There are 36 'chapters' covering a wide range of subjects, from Viewing Room Use, Doing T.O.s, Selling in the Home, Sales Motivation, Display, Merchandising, Sales Promotion, Discounting.......(whew!) and much more. Each MP3 audio file takes about ten minutes. Great for those Saturday morning sales meetings (that we hope you're having each week). We think you'll find these audios very helpful! (Sorry, available ONLY as a download.)

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