One of the most effective and conprehensive of Todd's books, "Increasing Your Art and Framing Sales," may be a little 'under-titled'.
The book is an all- encompassing look at a wide array of topics affecting a retail art gallery business — topics rarely, if ever, addressed in the average book on selling.
In fact, nearly everything having to do with 'sales' is discussed, such as:
- Hiring
- Training
- Compensation
- Sales Meetings
- Artist's P.A.s
- Daily Sales Activities
- Discounting
- Step Selling
- Farming
- Conditional Sales
- Artist's shows
- Outside Sales
- Showing art in the Home
- Morale of Sales Team
Want to get a look at the way a large, successful art gallery operates? Want to get better at your job
as an owner or gallery director? This book will give you quite a bit of information about the way
the big galleries do it. In fact, you won't find this kind of training anywhere else.
Softcover book, 250 pages.
"Todd Bingham is one of those rare art world entrepreneurs who makes you feel comfortable in putting your money where his mouth is." Patrick Robinson, Hana Coast Gallery, Maui
