WE ARE SOLD OUT OF THE SMALL, VERSION BUT THE NORMAL SIZED BOOK WILL SOON BE AVAILABLE AS A WORKBOOK IN THE 8.5 X 11 " VERSION. IF YOU WANT TO BE MADE AWARE OF WHEN IT'S READY, CLICK HERE AND LET US KNOW...
IF YOU'RE STILL SAYING THE SAME THINGS IN THE SAME WAY TO EVERY CUSTOMER WHO COMES INTO YOUR GALLERY, YOU ARE SERIOUSLY LIMITING YOUR POTENTIAL
(This book is not recommended for beginning salespeople)
Our customers behave differently, but not so different that we can't identify and to some extent predict how they will act. And morevover, we can predict what will resonate and be meaningful to them in the way we present our art
- How does a 'controller' act?
- What kind of artwork will a 'promoter' ususally buy?
- How should I 'close' the sale with an 'analyst'?
- What does a promoter want to hear to move her to purchase?
These questions are typical of those that are answered in this book. the Personality Paradigm is the most sophisticated of the selling tools Todd offers.
This book will give you quite a bit of information about the way
the big galleries do it. In fact, you won't find this kind of training anywhere else.
Softcover book, 250 pages.
"Todd Bingham is one of those rare art world entrepreneurs who makes you feel comfortable in putting your money where his mouth is." Patrick Robinson, Hana Coast Gallery, Maui
